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Archive for the ‘ranting’ Category

This may seem like it has nothing to do with veganism; but, veganism to me is so much more than just the food you eat. Veganism is about making informed decisions, and about voting with every dollar you spend. This post is about Unilever…the company behind such products as Dove, Axe, Knorr….the list goes on.

My main “beef” with Unilever is their marketing campaigns for two of their brands, namely Dove and Axe. Dove has been really focusing on their “Campaign for Real Beauty” for the past little while. They have these inspiring commercials and advertisements about teaching young girls to respect and love themselves at an early age, about loving how you look regardless of age, weight, race, etc…

That’s all very empowering and sounds wonderful. However, this company also markets Axe. Their commercials are all about objectifying women and making it seem as though women can be completely controlled by a man who smells like “Phoenix” or “Shock” or whatever else.

Now, I’m no feminist…believe me, I’m SO not…but I saw an Axe ad yesterday that legitimately pissed me off! The ad was a full-page spread in a popular men’s magazine and the last line of the ad reads: “Scrub away the skank with Snake Peel” SKANK?!?! REALLY?!?! Some marketing genius thought that was appropriate?

I get who the company’s target market is. I get that the ad wasn’t marketed at me…a married woman in her late 20s. I get that Axe thinks that men love the idea of women being drawn to them, that they’ll get fondled and licked and whatnot. I get that there are men in the world who do think that way.

What I don’t get is how the same company that claims to be trying to empower women and teach them to respect and love their bodies and themselves could also be sending the message that women are skanks who should be scrubbed off as soon as a man is done with them. Unacceptable! That sort of contradiction is appalling.

The point of my little rant here is to be informed. Do your research. Know what you’re buying into when you hand your money over to any company. Do you really want to support a company that sends such demeaning messages out into the world? Do you really want to support a company whose corporate philosophy is contradiction?

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Treading Water

This year, so far, has felt like I’m drowning. I keep getting pushed under and the water is rushing all around me and I can feel like I’m going to sink to the bottom soon and never get out and then for a blessed moment, I surface and I get a gulpful of air and then it starts all over again.

I’ve been really struggling financially, job-wise, and in my personal life. My Mom tells me that I should be patient, that this Year of the Ox means I’m going to just keep my head above water and not much else. She says I just have to keep treading water this year, not really going anywhere. I HATE that. The first few months of this year have been ass, for lack of a better term. I’ve done nothing but screw up my personal life, my “career” decisions have brought me nothing but debt and because of that, I’ve been very stressed and haven’t really slept well since January.

I’m bothered by all of this because last year was my year. I finally reached a breaking point at my going-nowhere job. I was working long hours, for little money, doing a really dull job, surrounded mostly by people I couldn’t stand the sight of. And then a friend came along and showed me how easy it is to just let go of the bullshit. She showed me how to manifest for positive things to happen and to have the balls to get out of a bad situation. And I quit! Just quit! I had never felt so great. A few days later, I found a new job and that was that. Everything seemed perfect. Unfortunately, that didn’t last long. I haven’t made a good decision since.

Husband and I made a ballsy move a couple weeks ago to help cut back our stress in the long-run. We up and gave notice at our apartment building. We have no idea where we’ll be June 1…none! At the same time, I surfaced and took a big gulpful of air when we handed in that notice to our building management. I guess my Mom was right. I have to try and keep my head above water and stay treading so I don’t drown. Wouldn’t it be nice to just float, though?! Or how ’bout get the hell out of the water entirely for awhile?! *sigh* Maybe next year…if I manifest hard enough.

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